Personal strategy and clear identity are key to successfully presenting yourself as a designer within the fashion industry. Fashion Portfolio: Create, Curate, Innovate is a practical guide to creating a far-reaching portfolio, emphasizing the value of personalized storytelling. Its focus is in helping designers attain visual and conceptual clarity in representing their potential. As part of a personal brand strategy, the portfolio becomes a stronger sales tool. This is why the book also explores research, personal branding, presentation materials on-line and off-line, interview technique and follow up.